The UK is a weird place, London most of all. For example, Westminster City Council spent £2m commissioning a new hill (no, I'm serious) near Marble Arch that opened on Monday.
For the low price of £8, people with too much money to spend can climb the 25-metre-tall structure to have a prime view of, err, Oxford Street and Hyde Park, I guess.
However, this waste of taxpayer money might just be a money-maker as a Mario-themed attraction. As Nintendo Life points out, people have been comparing the hill for its uncanny resemblance to Super Mario 64's Bob-Omb Battlefield. Others have compared it to Minecraft or a PlayStation One game.